Developer Stories: Google Play Game Services

Google Play game services lets you add great social features to your games quickly, without having to build them yourself. You can add multiplayer, game invites, quests, and a variety of other features — all from within your app. Google provides cross-platform game and player infrastructure for you, as well as insights and analytics to help you understand the activities of users in your games.

The case study presentations below highlight how top game studios are taking advantage of Google Play game services — the features they've added and the results they are seeing. Each deck (PDF) is focused on a single game and how it uses a specific Google Play gemes feature.

Case Study Deck
Deer Hunter 2014 by Glu — Sign-in
Glu finds that Google Play Game Services helps improve the user experience which leads to increased player happiness. They also find that Play Games Services signed in users tend to play longer and have a higher lifetime value.
Case Study Deck
PBA® Bowling Challenge by Concrete Software — Quests
Concrete Software finds that Google Play Game Services' quests are a great way to create new content for users that leads to higher engagement.
Case Study Deck
Dragonplay Slots by Dragonplay — Sign-in
Dragonplay finds that players who sign in with Google Play Games services tend to be high quality users who were highly engaged. They also tend to be easier to convert to paying users.
Case Study Deck
Asphalt 8 by Gameloft — Friends invitations
Gameloft finds that Google Play Game Services users are more engaged than the average Android user and more likely to convert to paying players.
Case Study Deck
Eternity Warriors 3 by Glu — Gifting
Glu finds that Google Play Game Services gifting outperforms other implementations (including those with incentives) because of its seamless flow and consistent performance.
Case Study Deck
Rivals at War: Firefight by Hothead Games — Leaderboards
Hothead Games is planning to include Google Play Game Services features in all their games going forwards after seeing that players that signed in with Play Games Services tend to show higher retention and a higher average revenue.
Case Study Deck
Compulsive by TMSOFT — Cross-platform
TMSOFT finds that users who authenticate with Play Games Services on Android and iOS play Compulsive twice as much and purchase in-app products over four times as much.
Case Study Deck
Super Stickman Golf 2 by Noodlecake Studios — Multiplayer
Noodlecake Studios finds that Google Play Game Services’ multiplayer feature helps reduce attrition.
Case Study Deck
Dr. Doctor Who: Legacy by Tiny Rebel Games — Achievements
After integrating achievements and cloud services from Google Play Game Services, Tiny Rebel Games saw a dramatic increase in daily revenues as a result of an increase in daily installs and an increase in the average revenue per install.
Case Study Deck
Leo’s Fortune by 1337 & Senri — Saved games
1337 + Senri finds that Google Play Game Services is easy to integrate and provides essential game functions like cloud saved games, achievements and leaderboards which have a very large adoption rate amongst players.